THEOTIS BEASLEY x HEX COLLECTION

Client | Mountain Dew

Mtn Dew's Green Label Exclusives consistently strives to be at the forefront of urban culture. Once again, they collaborated with Aaron to curate an exceptional product collection. This time, they joined forces with HEX Bags and professional skateboarder Theotis Beasley to create a captivating two-piece accessory line, featuring the Theotis x HEX Backpack and iPhone Case. This exclusive collection was distributed to select retailers nationwide, including renowned platforms like CCS.com & Zumiez, as well as iconic skate shops such as KCDC Skateshop.

Aaron's talent for ensuring remarkable products gain attention was evident. A comprehensive media campaign, including video and photo lookbooks, along with strategically placed online banners, ensured that the collection received the spotlight it deserved. The inclusion of platforms like Complex.com further amplified its visibility.

However, the engagement extended beyond the online realm. Aaron orchestrated an immersive launch event in conjunction with the Agenda Tradeshow in New York City. Set in an atmospheric abandoned warehouse in Manhattan's Lower East Side, the event provided the perfect backdrop for showcasing skate culture. Attendees had the opportunity to skate a custom-built ramp and interact with Theotis himself, creating an unforgettable experience.

METRICS

  • Media Impressions: OVER 5 MILLION

  • Sell Through: 800 units to date

Disciplines

  • Product Design & Development: Innovating unique products that resonate with the target demographic.

  • Business Development & Brand Partnerships: Collaborating with iconic brands and personalities.

  • Content Creation: Delivering visually striking video and photo lookbooks.

  • Content Strategy & Development: Establishing a strong presence in the skate and lifestyle community.

  • Licensing & Brand Extensions: Enhancing Mountain Dew's lifestyle offerings with exclusive products.

  • Brand Identity: Merging HEX Bags' design aesthetics with Theotis Beasley's persona.

  • Creative Direction & Team Leadership: Orchestrating projects from ideation to market.

  • Event Production: Crafting memorable experiences for industry insiders

THE PRODUCT

THEOTIS x HEX DIRECTORS CUT VIDEO

THEOTIS x HEX ACTIVATION RECAP