Most people in my space sell capabilities. I’d rather solve the problem.

I’m an entrepreneur first. I build businesses, brands and new revenue around cultural IP. I’ve put my own money behind companies, made expensive mistakes, figured out what worked, and kept going. That experience shapes how I work for other people.

I built a collectibles brand that beat its pricing targets by 32 percent. I helped grow a struggling retailer 650 percent over five years. I created an entertainment property and sold it to SpringHill.

Along the way, I’ve spent six years working with PepsiCo, made the Jerry Seinfeld lookbook for KITH that generated more than three billion impressions, and most recently built a new brand from scratch for Universal Music Publishing Group.

The work changes. The job usually doesn’t.

Figure out what actually matters. Know what to ignore. Make something people care about. And don’t ruin a good idea by trying to extract every last dollar from it.

I’ve spent my own money testing most of the advice I give. That matters to me. I’m not going to recommend something I wouldn’t be willing to fund myself.

And if the plan is just to squeeze more margin out of something until nobody wants it anymore, I’m probably not the right person for it.

Partners & ventures

PepsiCoKITHMajor League SoccerSpringHillUniversal Music Publishing GroupMagna OperaminiMCMCoat of ArmsThe Other Scene

Writing