Most people in my space sell capabilities. I solve the problem.

I’ve built real businesses for others and for myself, with my own money on the line, and I bring years of hard-earned judgment to the table.

The proof isn’t theoretical: a collectibles brand that beat its pricing targets by 32 percent, a failing retailer I grew 650 percent over five years, and an entertainment property I created and sold to SpringHill.

The same instincts have carried through other people’s companies too: a six-year run with PepsiCo, the Seinfeld lookbook for KITH that crossed three billion impressions, and most recently a brand I built from the ground up for Universal Music Publishing Group.

What you’re actually hiring is the judgment underneath all of it. How I decide when the situation is uncharted and the playbook runs out.

I keep the slate small on purpose. A few partners a year, for the moments where one call is the whole game.

Partners & ventures

PepsiCoKITHMajor League SoccerSpringHillUniversal Music Publishing GroupMagna OperaminiMCMCoat of ArmsThe Other Scene

Writing