Homepage Header - Aaron Hansen
            
                Bridging
                Brands,
                People
                &
                Cultural
                Movements

MOST MARKETING PEOPLE TALK STRATEGY.
I BUILD IT.

For 18 years I've spotted cultural shifts before they were obvious and built the systems to capture them. I don't just develop frameworks for other companies. I create and fund my own ventures, prove they work in competitive markets, then bring those tested models to brands that need the same results.

WHAT I DO

LAUNCH NEW VENTURES

miniMCM

Premium collectibles brand. $135K secured, 32% above revenue targets

The Other Scene

Internet-first entertainment studio. 1.5M+ views

TRANSFORM BRANDS

Coat of Arms Brooklyn

650% revenue growth over 5 years

SLAM Goods

Legacy media brand to premium basketball lifestyle commerce

Green Label Exclusives

Six-year PepsiCo strategic partnership

ARCHITECT PARTNERSHIPS & IP

Mark Seliger Studio x KITH

3B+ impressions, viral cultural moment

FILA x Pepsi

Cross-industry heritage brand fusion

Frame by Frame

Documentary IP created and sold to SpringHill Entertainment

COMMERCE SYSTEMS & CAMPAIGNS

Mark Seliger Studio B-Sides

Archive monetization framework with built-in social impact

Karmaloop

Growth strategy for $100M+ brand portfolio

Major League Soccer

Juneteenth campaign on Apple+ MLS Season Pass

Crail Camera Crew

Subculture-to-fine-art gallery event. 2,000+ attendees, sold-out capsule

BRAND IDENTITIES

DJ Questlove

Personal brand architecture and scalable visual identity system

HOW I HELP CLIENTS

I bring the same frameworks I use in my own ventures: building teams, managing six-figure budgets, and running complex launches start to finish. For clients, that means I can:

Identify and evaluate new IP, build the business case, and lead the pitch through close

Take a brand from zero to market through naming, identity, positioning, and go-to-market

Run creative execution end to end, from brief through delivery

None of this is theoretical. Every framework was tested with my own capital and proven in competitive markets.

LET'S TALK

If you need someone who spots opportunities early, builds the system to capture them, and executes until it delivers, let's talk.

Get In Touch →

Work SectionSELECTED WORK
FROM CONCEPT TO IMPACT
CLICK THUMBNAILS TO EXPLORE

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FRAME BY FRAME | IP DEVELOPMENT & STUDIO SALE

THE OTHER SCENE | INTERNET-FIRST ENTERTAINMENT STUDIO

miniMCM | STARTUP CREATION & BRAND DEVELOPMENT

MARK SELIGER STUDIO | PARADIGM SHIFT

ARTIST COMMERCE | FRAMEWORK DEVELOPMENT

COAT OF ARMS | RETAIL TRANSFORMATION & CULTURAL POSITIONING

SLAM GOODS | STRATEGIC VISIONARY

MAJOR LEAGUE SOCCER | CATALYST

MARK SELIGER STUDIO | UNSUNG NARRATIVES

CCC | EXPERIENTIAL GALLERY EVENT

DJ QUESTLOVE | BRANDING

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DANNER BOOTS | PRODUCT COLLABORATION

KEVIN LYONS | ARTIST COLLABORATION

ATIBA JEFFERSON | CREATOR COLLABORATION

FILA x PEPSI | LICENSING COLLABORATION

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FILA x DEW M-SQUAD | FOOTWEAR COLLABORATION

Bridging Brands, People & Cultural Movements

MOST MARKETING PEOPLE TALK STRATEGY.I BUILD IT.