SXSW | PREMIUM EVENT COLLABORATION

CLIENT | MOUNTAIN DEW

Amidst the vibrant energy and eclectic vibes of South by Southwest (SXSW) - a convergence of film, music, and interactive artistry - the music scene pulsates with electrifying performances and exclusive events. Within this exuberant backdrop, Aaron was enlisted by Mountain Dew to create a groundbreaking product that would make a splash during the music festival.

Recognizing the potential for brand synergy, Aaron facilitated a dynamic collaboration between Mountain Dew and the renowned lifestyle brand, 40oz NYC. The result of this partnership was the distinct and limited-edition 40oz 'ATX Hat' snapback. Driven by Aaron's vision, the design seamlessly fused the vibrant aesthetics of both brands, resulting in headwear that perfectly captured the essence of SXSW.

However, a remarkable product requires strategic distribution. Aaron ensured that the 40oz 'ATX Hat' reached the right audience, building anticipation and generating buzz. Notable figures such as Nick Cannon, Joey Badass, DJ Premier, Statik Selektor, Earl Sweatshirt, Flying Lotus, and NFL sensation Victor Cruz were seen proudly sporting this exclusive hat.

To amplify the brand's presence further, Aaron crafted a compelling media narrative around the collaboration. Meticulously captured photos and videos showcased the festival's essence, the attendees' energy, and the exclusivity of the snapback. This content strategy ensured that the collaborative effort reached a wide audience beyond the festival, cementing the 40oz 'ATX Hat' as a coveted artifact of SXSW.

Disciplines

  • Cultural & Trend Insight: Gaining a deep understanding of the cultural significance and prevailing styles of SXSW to curate the perfect product.

  • Strategic Partnerships: Facilitating a harmonious brand collaboration between Mountain Dew and 40oz NYC.

  • Design Supervision: Overseeing the creation of a distinctive snapback that embodied the ethos of both brands and the spirit of SXSW.

  • Experiential Marketing: Ensuring the hat reached influential personalities, generating organic buzz, and amplifying brand visibility.

  • Content Creation & Strategy: Capturing and curating compelling photo and video content to showcase the collaboration and highlight the event's most memorable moments.

  • Brand Communication: Effectively and consistently conveying the brand's story across various media channels.

THE PRODUCT