SPITFIRE WHEELS x theotis x malto

CLIENT | MOUNTAIN DEW

In the ever-changing world of lifestyle branding, Mountain Dew made a notable entry into the realm of niche product collaborations with their Green Label Exclusives. Spearheaded by Aaron Hansen, this collaborative venture brought together the liveliness of Mountain Dew and the raw essence of skateboarding.

The seamless fusion of Mountain Dew and skateboarding powerhouse SPITFIRE, along with the dynamic duo of professional skateboarders Theotis Beasley and Sean Malto, resulted in a dream collaboration for skateboarding enthusiasts. The capsule collection perfectly blended functionality and style, featuring pro model skateboarding wheels customized for the team riders. These wheels were more than just ordinary products; their exclusive packaging exuded a sense of uniqueness. Accompanying the wheels were meticulously designed apparel pieces, including a thoughtfully crafted tee, a cozy hoodie, and a versatile coaches jacket.

Each item, available exclusively at select skate shops and SPITFIRE's esteemed retailers, embodied the essence of both brands while showcasing the personalities of Theotis and Sean.

However, it wasn't just about product design. Aaron elevated the collaboration by ensuring it left a lasting impression on the target audience. A visually captivating photo lookbook was created to capture the essence of each product. This was complemented by impactful online banners that maximized the digital presence of the collaboration. Both SPITFIRE's and Green Label's websites underwent a fresh makeover to echo the collection's vibes. Additionally, a partnership with the Complex Media Network ensured that the message reached a wider and more relevant audience.

By fine-tuning the writing quality, refining word choice, enhancing structure, and improving readability, the essence of the original content has been preserved while presenting it in a more eloquent and engaging manner.

DISCIPLINES

  • Product Design & Development: Creating a capsule collection that resonated with both the brands and the skateboarding community.

  • Wholesale Sales & Distribution: Strategically placing the products in select high-impact retail spaces.

  • Photo Production: Crafting a compelling lookbook that showcased the collaboration in its true essence.

  • Graphic Design: Designing captivating online banners and assets to garner digital traction.

  • Media Strategy: Aligning with prominent media houses like Complex for enhanced visibility.

  • Event Production: Crafting experiences that brought the collection closer to the community.

THE PRODUCT