SLAM GOODS | STRATEGIC VISIONARY

CLIENT | SLAM MAGAZINE

Consultation Role: Aaron Hansen, as a strategic consultant, was entrusted by SLAM Magazine and its e-commerce arm, SLAM GOODS, to develop a visionary blueprint for their transformation. Aaron crafted strategies and recommendations while leaving the execution to the SLAM GOODS team. His invaluable insight and guidance played a pivotal role in the brand's evolution.

Objective: The aim was to elevate and celebrate basketball culture by driving an 80% growth in SLAM GOODS' business, setting it apart in the competitive US sportswear market.

Challenge: Navigating an industry projected to grow over 6% between 2020 and 2025, SLAM GOODS sought to carve a distinct niche that resonated deeply with basketball enthusiasts.

Strategy & Execution:

  • Demographic Insight: Leveraging SLAM's illustrious basketball heritage, Aaron tailored strategies for their young and diverse demographic (18-34 years).

  • Trend Forecasting: Through trend research, identifying opportunities to create a trend-driven, premium quality offering.

  • Brand Partnerships: Fostering collaborations, streamlining feedback processes for licensed partners, and curating exclusive products for slamgoods.com.

  • Content Strategy: Positioning SLAM products alongside high-profile basketball figures, amplifying brand visibility and engagement.

  • Customer Experience: Elevating every touchpoint, from premium packaging to consistent brand collateral.

Impact: With Aaron's invaluable insight, SLAM GOODS is undergoing a transformation into a pioneering basketball lifestyle brand, not merely participating in the market, but setting new benchmarks.

Disciplines

  • Business Development & Brand Partnerships: Forging strong alliances that drive growth, encompassing exclusive products and emerging brand relationships.

  • Trend Research: Positioning SLAM GOODS at the forefront of the basketball lifestyle trend, ensuring offerings resonate with the target demographics.

  • Content Strategy & Development: Seamlessly integrating SLAM GOODS into all aspects of Slam Inc's business, ensuring every marketing initiative reflects a Slam Goods perspective.

  • Content Creation: Collaborating with publications, players, and influencers to create engaging content around product drops and enhance visibility.

  • Brand Identity & Brand Extensions: Establishing SLAMGOODS.COM as the premier basketball e-commerce experience, led by superior private label products.