Mark SELIGER STUDIO | THE B-SIDES

CLIENT | mark SELIGER STUDIO

Aaron collaborated with Mark Seliger Studio to introduce a captivating quarterly series called “B-SIDES”. This initiative not only explores the world of photography but also raises awareness and generates revenue for New York Cares—a grassroots nonprofit that has been promoting volunteerism in the city since 1987.

B-SIDES showcases photographs that almost made the spotlight—the near-misses, the close contenders. These captivating snapshots could have graced the covers of esteemed magazines like Rolling Stone or Vanity Fair. They capture intimate moments, such as David Bowie after a photoshoot or an unplanned capture of Patti Smith. Sourced from Mark Seliger's extensive archives and contact sheets, some of these photos have remained hidden for decades.

In the era of traditional magazine-making, the chosen photographs were often the collaborative decision of editors, producers, and various stakeholders. Today, B-SIDES provides Mark with an introspective journey, a more personal editing process infused with contemplation and memories. The photos selected for this series are not only about the visual imagery but also about the stories they encapsulate—from George Harrison's whimsical escapades with a rented ukulele to misadventures with Kurt Cobain.

The 2021 edition of B-SIDES offers a distinct resonance. Each photograph is accompanied by a glimpse into the narrative behind it, presenting a rich tapestry of anecdotes and history. The series also innovates in its presentation, opting for archival pigment paper printing instead of traditional tray processing. This approach achieves dual objectives—it makes fine art more accessible to a wider audience while simultaneously supporting New York Cares.

This venture is more than just a collection of photographs. It's a retrospective of Mark's illustrious career, a contemplation on choices, and a portal into alternative possibilities, all framed by the lingering question: "What if this had been the chosen shot?"

Disciplines

  • Brand Identity: Crafting the unique voice and visual aesthetic for B-SIDES.

  • E-commerce Strategy & Development: Creating a platform for art enthusiasts to purchase and appreciate these remarkable moments in photography.

  • Product Design & Development: Curating and presenting the photographs in a manner that honors their legacy.

  • Strategic Media Alignment: Ensuring the series garners the right attention and reaches the desired audience.

  • Social Media Strategy & Public Relations: Amplifying the stories and impact of B-SIDES across various channels.

THE B-SIDES // 001 & 002

Click here for more info on The B-SIDES Project & Mark Seliger Studios

All photos copyright Mark Seliger