Mark SELIGER X KITH | FALL 2022 CAMPAIGN

CLIENT | mark SELIGER STUDIO

Mark Seliger Studio hired Aaron Hansen to connect them with unique brand and talent opportunities. Aaron's first project for the studio is the groundbreaking look-book for KITH’s Fall 2022 collection, featuring legendary comedian Jerry Seinfeld. With a 10-year relationship with KITH, Aaron provided Mark Seliger Studio unprecedented access to their creative and product teams. Aaron delved into Mark's vast network of talent, selecting and positioning Jerry as the perfect subject for the campaign. He also assisted the internal team at Mark Seliger Studio in booking Seinfeld and aligning leadership from all sides on the location and production of the shoot.

Mark Seliger's photos of Seinfeld not only captivated audiences but also went viral, accumulating over 3 billion impressions. Apart from their immense popularity, the images have been transformed into numerous memes and featured in prominent publications like CNN, Esquire, and People Magazine.

The inception of this project dates back to Aaron's visionary approach in the Fall of 2020.

Disciplines

Talent Curation & Artist Partnerships: Leveraging extensive contacts to bring the right face to the campaign.
Content Strategy & Development: Crafting a narrative and direction that resonated with audiences.
Trend Research: Ensuring the campaign struck a chord with the cultural zeitgeist.
Content Creation (video, photo, digital/print): Transforming concepts into captivating visuals and stories.

PRESS // KITH FALL 2022 FEATURING JERRY SEINFELD

Screen Shot 2022-09-08 at 2.19.26 PM.png

Screen Shot 2022-09-08 at 2.20.58 PM.png

Screen Shot 2022-09-08 at 2.20.43 PM.png

Screen Shot 2022-09-08 at 2.20.04 PM.png

Screen Shot 2022-09-08 at 2.19.52 PM.png

Screen Shot 2022-09-08 at 2.19.35 PM.png

Click here for more info on KITH 2022 FALL CAMPAIGN

All photos copyright Mark Seliger