GIRL SKATEBOARDS x KEVIN LYONS X SEAN MALTO

Client | mountain dew

Mtn Dew's Green Label Exclusives exemplifies the brand's unwavering commitment to pushing boundaries and celebrating youth culture. When they sought to expand this vision, they enlisted the expertise of Aaron. In close collaboration with the Mountain Dew brand team, GIRL Skateboards, artist Kevin Lyons, and professional skateboarder Sean Malto, Aaron meticulously curated a 4-piece signature capsule collection. This collection perfectly captured the essence of urban culture, featuring items ranging from a Pro Model skateboard to apparel, resonating deeply with the brand's core audience. While distributed to select skate shops and retailers nationwide, its online presence was spearheaded with a launch on The Berrics.com, ensuring that enthusiasts everywhere could access and appreciate the collection.

Aaron's comprehensive approach ensured that the marketing of this collaboration was as exceptional as the product itself. By developing captivating video and photo lookbooks, creating compelling online assets, and strategically placing media, the collection gained the visibility it rightfully deserved. The collaboration was even featured in a Mountain Dew commercial worldwide, showcasing the skateboard collaboration with Sean Malto.

But the engagement didn't end with an online presence. Aaron orchestrated an immersive release event in Brooklyn, coinciding with the renowned Dew Tour. Through a strategic partnership with GIRL Skateboards' marketing team, an art gallery in Williamsburg was transformed into a vibrant hub for the skate community. This event attracted industry influencers, skaters, press, and fashion insiders, providing attendees with an authentic and up-close experience of the collection and the creative minds behind it.

Disciplines

  • Product Design & Development: Crafting an exclusive and resonant capsule collection.

  • Business Development & Brand Partnerships: Collaborating with industry leaders like GIRL Skateboards.

  • Content Creation: Delivering impactful video and photo lookbooks to showcase the collection.

  • Content Strategy & Development: Ensuring the collection's omnipresence through strategic media placements.

  • Licensing & Brand Extensions: Developing unique products under Green Label Exclusives.

  • Brand Identity: Seamlessly integrating Mountain Dew's ethos with skate culture.

  • Creative Direction & Team Leadership: Overseeing the entire project, from conception to execution.

  • Event Production: Orchestrating memorable and industry-recognized events.

THE PRODUCT

MEDIA