DJ QUESTLOVE | BRANDING

CLIENT | OKAYPLAYER LLC

Founded in 1999 by Questlove of The Roots, Okayplayer has established itself as the original and progressive urban music platform. Rooted deeply in the urban music scene, it offers a wide range of groundbreaking music that connects diverse cultures and communities. Renowned as the gold standard in music media, Okayplayer wields its influential voice to set the tone for innovation in sound, arts, sports, and beyond.

When entrusted with the task of creating a distinctive DJ brand identity for Ahmir "Questlove" Thompson of the legendary Roots Crew, Aaron took the lead. Drawing upon his extensive network of graphic design professionals, he played a pivotal role in crafting a visually captivating icon centered around Questlove's silhouette, perfectly complemented by the standalone "?uestlove" wordmark. This ingeniously simplistic design, created for adaptability and instant recognition, can now be seen across various mediums, from event flyers and laptops to global social media platforms.

Disciplines

• Brand Identity: Creating a unique and memorable image for Questlove's DJ persona.

• Creative Direction & Team Leadership: Guiding the visual representation of a music icon.

• Business Development & Brand Partnerships: Engaging a network of graphic design professionals.