CRAIL CAMERA CREW | PHOTO SHOW

CREATING A culture moment

With sun-soaked streets and a thriving skateboard culture, Los Angeles has become a creative hub. In this vibrant landscape, Aaron Hansen envisioned and brought to life an extraordinary cultural event: The Crail Camera Crew photo exhibit. This was no ordinary art exhibit. Created in collaboration with the renowned GIRL Skateboards, it was a celebration of decades of skateboarding documentation by Crailtap, the creative arm of the legendary Girl Distribution company.

The exhibition took place at the avant-garde Paper Agency Gallery in downtown LA, offering a unique art perspective. While it honored the dynamic skateboard culture, it went beyond traditional skate photos. Instead, it showcased works by influential figures in the skateboarding world. This groundbreaking venture marked Crailtap's inaugural display in a gallery setting.

Aaron's expertise in product collaborations shone through as he partnered with GIRL Skateboards to create a limited capsule collection. This collection featured tees adorned with photos from icons such as Aaron Meza, Andy Mueller, Ben Colen, Eric Anthony, Jerry Hsu, and Sam Smyth. It also included a Mike Carrol cruiser deck and a large-format zine brimming with photographic art.

Every cultural moment requires the right media support, and Aaron led the way. He crafted an engaging video recap featuring artist interviews and secured a coveted spot on the renowned lifestyle and culture platform, High Snobiety. Aaron's media strategy amplified the event's visibility within and beyond the skateboarding community.

The result? Over 2000 enthusiasts attended the event over the weekend, the collection sold out, and it left a lasting cultural impact.

DISCIPLINES

  • Creative Direction & Team Leadership: Conceptualizing a one-of-a-kind cultural event and guiding its execution.

  • Business Development & Brand Partnerships: Collaborating with industry titan, GIRL Skateboards, to bring the vision to life.

  • Talent Curation & Artist Partnerships: Showcasing the work of skateboarding industry luminaries.

  • Product Design & Development: Crafting a distinct capsule collection that seamlessly blends art and merchandise.

  • Content Strategy & Development: Positioning the exhibit and its narrative across diverse media channels.

  • Content Creation: Creating a compelling video recap that captures the essence of the event.

  • Licensing & Brand Extensions: Merging the distinct identities of Crailtap and GIRL Skateboards.

  • Brand Identity: Forging a unique and memorable identity for the CCC Photo Show.

  • Trend Research: Capturing and presenting the essence of LA's skateboard culture.

  • Event Production: Orchestrating an event that remains etched in attendees' memories.

THE PRODUCT