BRISK x IN4MATION

Client | BRISK

In the ever-evolving realm of branded partnerships, Brisk Iced Tea embarked on an innovative collaboration, forging a captivating capsule collection under the creative leadership of the talented Aaron Hansen. This venture melded the refreshing essence of Brisk with the urban flair of streetwear brand In4mation, brought vibrantly to life through the distinctive artwork of acclaimed artist Aaron Kai.

This unique capsule collection emanated a bold personality, featuring custom fleece shorts, pants, tees, hoodies, and hats. Exclusive to In4mation's flagship stores in Hawaii, the collaboration also made its mark with a pop-up activation in Los Angeles, extending its reach to a diverse and wider audience.

To ensure an unforgettable launch, Aaron curated a captivating strategy for the pop-up shops in both LA and Hawaii. Vibrant window displays beckoned visitors, while in-store events provided an immersive experience. Attendees were treated to product giveaways and had the opportunity to mingle with influential figures in Latinx music and fashion, making the event the talk of the town.

For influencers who couldn't attend the pop-ups, Aaron orchestrated a special gesture. Carefully curated care packages, beautifully presented in shopping bags, were dispatched. Each package contained pieces from the collaboration as well as the refreshing Brisk Iced Tea, offering a delightful blend of taste and style.

With a seamless fusion of strategic influencer seeding and impactful earned media, the collaboration generated an impressive 5.2 million impressions, solidifying Brisk's presence in the lifestyle market.

Disciplines

  • Product Design & Development: Crafting a collection that seamlessly embodied the refreshing essence of Brisk and the edginess of streetwear.

  • Photo Production: Creating compelling visuals that showcased the collaboration in all its glory.

  • Graphic Design: Designing a captivating visual language for promotional materials and in-store displays.

  • Public Relations & Media Strategy: Amplifying the collaboration's message through earned media channels.

  • Influencer Seeding: Strategically engaging with influencers to expand brand reach and resonance.

  • Event Production: Orchestrating memorable pop-up activations that brought the collaboration closer to its audience.

THE PRODUCT

Media

ACTIVATION