Homepage Header - Aaron Hansen
            
                Bridging
                Brands,
                People
                &
                Cultural
                Movements

I SPOT OPPORTUNITIES
BEFORE THEY'RE OBVIOUS

For 18 years, I've built ventures and transformed brands by identifying cultural shifts early—then executing systematic approaches to capture them. Whether launching my own companies or leading client projects, I turn emerging trends into measurable business outcomes.

WHAT I DO

LAUNCH NEW VENTURES

miniMCM

Mid-century modern collectibles brand

The Other Scene

Internet-first entertainment platform

TRANSFORM BRANDS

Coat of Arms Brooklyn

650% revenue growth

SLAM Goods

Heritage basketball lifestyle positioning

Green Label Exclusives

Six-year PepsiCo strategic partnership

ARCHITECT PARTNERSHIPS & IP

Mark Seliger Studio x KITH

3B+ impressions, viral cultural moment

FILA x Pepsi

Cross-industry heritage brand fusion

Frame by Frame

Documentary IP sold to SpringHill Entertainment

Capturing The Internet

16 episodes, 1.5M+ views

COMMERCE SYSTEMS & CAMPAIGNS

Mark Seliger Studio B-Sides

Archive monetization framework

Karmaloop

Growth strategy for $100M+ portfolio

Major League Soccer

Authentic Juneteenth cultural integration

Crail Camera Crew

Subculture-to-fine-art gallery event

BRAND IDENTITIES

DJ Questlove

Personal brand architecture and visual identity system

HOW I HELP CLIENTS

I apply the same frameworks I use in my own ventures—building teams, managing six-figure budgets, and executing complex initiatives. That means I can:

Launch brands and ventures that gain immediate market traction

Build scalable systems, IP, and creative frameworks that last

Guide projects from concept through partnerships and measurable growth

These aren't theoretical strategies. They're tested with my own capital and proven in competitive markets.

LET'S TALK

If you need someone who spots opportunities early, builds systematic approaches to capture them, and executes until they deliver results, get in touch

Get In Touch →

Work SectionSELECTED WORK
FROM CONCEPT TO IMPACT
CLICK THUMBNAILS TO EXPLORE

prev / next

Back to Home

FRAME BY FRAME | IP DEVELOPMENT & STUDIO SALE

THE OTHER SCENE | INTERNET-FIRST ENTERTAINMENT STUDIO

miniMCM | STARTUP CREATION & BRAND DEVELOPMENT

MARK SELIGER STUDIO | PARADIGM SHIFT

ARTIST COMMERCE | FRAMEWORK DEVELOPMENT

COAT OF ARMS | RETAIL TRANSFORMATION & CULTURAL POSITIONING

SLAM GOODS | STRATEGIC VISIONARY

MAJOR LEAGUE SOCCER | CATALYST

MARK SELIGER STUDIO | UNSUNG NARRATIVES

CCC | EXPERIENTIAL GALLERY EVENT

DJ QUESTLOVE | BRANDING

Screen Shot 2019-10-10 at 3.13.01 PM.png

DANNER BOOTS | PRODUCT COLLABORATION

KEVIN LYONS | ARTIST COLLABORATION

ATIBA JEFFERSON | CREATOR COLLABORATION

FILA x PEPSI | LICENSING COLLABORATION

Screen Shot 2019-10-11 at 4.46.24 PM.png

FILA x DEW M-SQUAD | FOOTWEAR COLLABORATION

Bridging Brands, People & Cultural Movements

I SPOT OPPORTUNITIESBEFORE THEY'RE OBVIOUS