Homepage Header - Aaron Hansen
            
                Bridging
                Brands,
                People
                &
                Cultural
                Movements

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WHAT I DO.

I turn cultural intelligence into commercial results. For 18 years, I've solved a specific problem: how to make brands break through without faking authenticity. Most strategists pitch frameworks. I build businesses that prove they work—then apply those tested models to help you achieve breakthrough results.

THREE CORE CAPABILITIES.

The work falls into three core capabilities:

Brand Transformation & Market Entry Repositioning existing brands or entering new markets through cultural authentication and strategic timing.

Strategic Partnerships & Collaborations Architecting multi-stakeholder collaborations that generate measurable attention while preserving brand equity.

Platform & Revenue Innovation Building content systems and commerce frameworks that create new revenue streams from existing assets.

PROVEN RESULTS.

Proven results across the work:

3B+ impressions on single cultural campaign (Jerry Seinfeld x KITH)
650% revenue growth transforming struggling retail brand
1.5M+ views building entertainment platform in emerging creator economy
20M+ media reach on artist collaborations across five retail tiers
$135K funding secured for mid-century modern collectibles startup exceeding AOV targets by 32%

Notable clients:

PepsiCo (6-year strategic partnership), Major League Soccer, Mark Seliger Studio, FILA, SLAM Magazine

THE DIFFERENCE.

Every framework I recommend has been tested in real markets—often with my own capital at risk. I've launched profitable ventures, transformed failing businesses, and created content platforms that build audiences. Those aren't case studies. They're proof the methodology works.

When you hire me, you're not getting theory. You're getting systematic approaches to brand transformation, partnership architecture, and revenue innovation that have already delivered measurable impact.

LET'S TALK.

Let's discuss how these proven methodologies can drive breakthrough results for your brand. Get in touch →

Work SectionSELECTED WORK
FROM CONCEPT TO IMPACT
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miniMCM | STARTUP CREATION & BRAND DEVELOPMENT

MARK SELIGER STUDIO | PARADIGM SHIFT

THE OTHER SCENE | INTERNET-FIRST ENTERTAINMENT STUDIO

COAT OF ARMS | RETAIL TRANSFORMATION & CULTURAL POSITIONING

ARTIST COMMERCE | FRAMEWORK DEVELOPMENT

SLAM GOODS | STRATEGIC VISIONARY

MAJOR LEAGUE SOCCER | CATALYST

MARK SELIGER STUDIO | UNSUNG NARRATIVES

CCC | EXPERIENTIAL GALLERY EVENT

DJ QUESTLOVE | BRANDING

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DANNER BOOTS | PRODUCT COLLABORATION

KEVIN LYONS | ARTIST COLLABORATION

ATIBA JEFFERSON | CREATOR COLLABORATION

FILA x PEPSI | LICENSING COLLABORATION

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FILA x DEW M-SQUAD | FOOTWEAR COLLABORATION